Bodega Bay Lure Company was started off as a hobby and has since morphed into an addiction. Formed by Joe in 2007, mostly as a reponse from fellow lure builders and fishermen (and women) alike with a demand for his high quality lures.

Joe was born and raised in Sonoma County, California. He got the "fishing bug" from his grandfather at a very early age and has been an angler ever since.

Each lure you'll receive is handmade by Joe - right down to the detailed painting. With a passion for fishing, he makes only the finest quality lures.

BBLC lures are already being tested by fishermen (and women), charter boat captains, and guides.

The results speak for themselves.